A Message From
the President
These two radio stations, whose signals cover all of central
Connecticut, are dedicated to serving the broadest possible
audience through quality programming, including entertainment,
news, and public affairs. Our outlook is positive, for we believe
in the people and the area we serve.
Our programs offer something of interest to just about everyone in
our potential audience. We are proud that our approach has met
with so much appreciation.
Please enjoy browsing through the many items we have for you here
on our website. And, for sure, join the many regular listeners to
these community-based, public-spirited radio stations.
Sincerely,
Don DeCesare
President, Crossroads Communications |
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Contact Info |
WMRD
1150-AM
777 River Road
P.O. Box 1150
Middletown, CT 06457
Phone (860) 347-WMRD
Fax (860) 347-7704
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WLIS
1420-AM
77
Springbrook Road
P.O. Box 1420
Old Saybrook, CT 06475
Phone (860) 388-1420
Fax (860) 388-2931
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Directions |
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FROM THE HARTFORD AREA:
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TAKE 91 SOUTH TO ROUTE 9 SOUTH
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TAKE EXIT 12 ON ROUTE 9 (CT
VALLEY HOSPITAL, SILVER STREET)
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TAKE LEFT OFF THE RAMP
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STRAIGHT UP THE HILL AND BY THE
HOSPITAL
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CONTINUE STRAIGHT FOR ABOUT
QUARTER MILE
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WMRD IS ON THE RIGHT (ONE STORY
BRICK BUILDING)
FROM THE SHORE:
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TAKE ROUTE 9 NORTH
-
TAKE EXIT 12 OFF ROUTE 9 (BOW
LANE)
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AT THE END OF THE RAMP GO
STRAIGHT TO THE NEXT STOP SIGN
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AT THE STOP SIGN TAKE A RIGHT
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CONTINUE STRAIGHT UP THE HILL
FOR ABOUT A QUARTER MILE,
THEN DOWN THE HILL
-
WMRD IS ON THE RIGHT (ONE STORY
BRICK BUILDING)
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Advertising |
A Message From the President
to Our Valued Clients
Our stations, WMRD and WLIS, are committed to promoting and
developing our communities. Our listeners depend on WMRD and WLIS
as the credible, dependable, and trustworthy voice for their
towns. You too are invited to join our efforts by helping us reach
the potential inherent in these communities.
Remember - Our listeners want to hear your message: They want to
know what's new and different about your product or service; the
features, benefits, and values of YOUR OFFERS.
WMRD and WLIS are dedicated to providing you with increased sales,
increased revenue, and increased profits from your current and
newly found customers.
We invite you to review carefully the enclosed materials. They
will give you more information and ideas about how we can work
together on our mutual goals: Better business, better communities.
President, Crossroads
Communications |
Who We Are, What We Do
Together, WMRD and WLIS share these common goals:
1. Create a spirit of
pride in our communities; support, cheer, and encourage all our
local institutions, such as schools, police, fire, hospitals,
civic, and cultural organizations.
2. Promote that
pride by airing programs and events which celebrate the values
and cultures of these communities and which present them
positively.
3. Promote that same sense
of pride in the history of these historically-rich communities.
4. Promote, encourage,
inspire, motivate, and develop the business and professional
resources of these communities.
We pledge to do all we can
to keep our entire local listening area fully informed and, in
doing so, to add to the general welfare and success of our
audience and advertisers. |
Why Radio?
WLIS and WMRD are free to all who live, work, and play in
the Connecticut Valley Shore.
Local Full-Service radio gives you multiple daily impressions. It
maximizes your advertising dollars by delivering you frequency.
And frequency, it has been proven, delivers results. Should you
also be advertising in print, local full-service radio reinforces
your print ad. People hear about you, then see you; they see you,
then hear about you. These complementary, self-reinforcing
impressions make people much more likely to act on your message.
By advertising with us you will also reach a new clientele: those
who don't read the paper or see your ad are equally excellent
prospects for your business.
WLIS and WMRD will help you reach that new clientele, which means
more new customers and more profit for you.
Radio Facts:
• Ninety-nine percent of all Americans listen to radio.
• Over seventy-seven percent of all adults tune in to radio for
over three hours every single day.
• Adults, in households with incomes of $50,000 or more, listen to
the radio on an average of 2.45 hours per day; radio reaches 98.3
percent of these highly desirable consumers every week.
• Fifty-seven percent of shoppers reached by a medium within one
hour of their largest daily purchase are reached by radio.
• And there are many other radio facts like these. |
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Coverage Map |
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Download Information (.pdf):
Directions
A Message From the President
to Our Valued Clients
Who We Are, What We Do
Coverage Map
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